Privacy Policy

Effective Date: 16 April 2025

The South West Directory is committed to protecting your privacy. This policy outlines how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

  • Personal Data: Name, email address, and any other information you provide when contacting us or submitting listings.

  • Usage Data: Information on how you use our website, collected via cookies and Google Analytics.

2. How We Use Your Information

  • To provide and maintain our services.

  • To communicate with you, including responding to inquiries.

  • To analyze website usage and improve our services.

3. Legal Basis for Processing

We process your personal data based on:

  • Consent: When you have given clear consent for us to process your personal data for a specific purpose.

  • Legitimate Interests: For purposes such as improving our services and website experience.

4. Data Sharing

We do not sell your personal data. We may share data with third-party service providers who assist in operating our website, such as Google Analytics, under strict data protection agreements.​

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements.

6. Your Rights

Under the UK GDPR, you have rights including:

  • Access to your personal data.

  • Correction of inaccurate data.

  • Erasure of your data.

  • Objection to processing.

To exercise these rights, please contact us at [Insert Email Address].

7. Cookies

We use cookies to enhance your experience on our website. You can control cookie preferences through your browser settings.

8. Data Security

We implement appropriate security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.​

10. Contact Us

For any questions regarding this privacy policy, please contact us at:

The South West Directory
[Insert Address]
Email: [Insert Email Address]
Phone: [Insert Phone Number]